http://www.bbc.co.uk/news/magazine-11023624
Starbucks-speak
Flat white: white coffee
Frappucino: iced coffee
Caramel Macchiato: coffee with steamed milk, vanilla and caramel topping
Starbuck has imposed their buzzwords heavy-handedly........As mentioned in the article, the purpose of the using language in this way is to burrow into the consumer's subconsciousness with one's own concepts and values.
This reminded me of Google, which entered the dictionary after tapping into the popular consciousness.
Thursday, August 19, 2010
Slow internet connection
I should be grateful for the internet that I could access, but I still have to complain about the internet speed, which is slow, insofar as a movie, whose length is around 120 minutes, can take ages to finish. I was watching Alice in Wonderland this afternoon. Up until a few minutes ago, I still had to wait for it to buffer and couldn't play it all the way through. The movie was okay, of which the storyline I already know. But the time spent on it seemed forever and ever. Thus, I opted not to finish watching it tonight. I'll watch it tomorrow morning right from where I stopped it minutes ago. Hopefully there would be no buffering issue tomorrow.
Also today, when I felt like viewing a video on Youtube, I couldn't in spite of patiently wating for it to buffer. At some point, it will just cease to buffer, for some unkown reason.
Anyway, I can live without Youtube, but without internet, I .......... can barely breathe, which obviously is exaggerated.
8/19/2010
Wednesday, August 18, 2010
8.18
Tranquil night.... with something on my mind and no plan in my mind for this mundane night..... tired some minutes ago.... blank the next.... now racking my brain to put my thought into words....... never thought myself as a man of letters and in fact, it is the least of my concern..... the best thing I could hope for right now is merely to overcome my writer's block and to write what I think and know...
My mind is now adrift, or I am forcing myself to be lost in thought...
A ceramic mug of water, a lamp, and some snoring?
Hurt once... then.... hurt twice... and thrice.... and so many more.... At last..... numb... unconcerned.... or from the very begining..... it was just for fun.... it always has been so.......
It is time to be more self-aware.
________________________________________________________________
Bore: a person who talks when you wish him to listen..
I am not bored today... I wasn't bored the other day.......
As usual, my cell phone alrm clock went off at 8 o'clock, neither too early nor too late.....
However, what followed is totally another story. I wasn't otaku or slacker. I went out!!!!!!!
What a feat!!
Anyway.... chitchat... lunch... whateverr-it-is fun time.... card game.... movie..... basketball 3-on-3..... They made my day...lol
My mind is now adrift, or I am forcing myself to be lost in thought...
A ceramic mug of water, a lamp, and some snoring?
Hurt once... then.... hurt twice... and thrice.... and so many more.... At last..... numb... unconcerned.... or from the very begining..... it was just for fun.... it always has been so.......
It is time to be more self-aware.
________________________________________________________________
Bore: a person who talks when you wish him to listen..
I am not bored today... I wasn't bored the other day.......
As usual, my cell phone alrm clock went off at 8 o'clock, neither too early nor too late.....
However, what followed is totally another story. I wasn't otaku or slacker. I went out!!!!!!!
What a feat!!
Anyway.... chitchat... lunch... whateverr-it-is fun time.... card game.... movie..... basketball 3-on-3..... They made my day...lol
Sunday, August 15, 2010
Early Morning Walk
I came back to my hometown, Kinmen, last Thurseday with my sister. I should have gone home much earlier, yet I had a tutoring job that didn't end until August and still, I had already decided to pass the driving test in Taipei. By the end of July, I found someone to take over my job, and much to my delight, I passed the road test and got my driving licence. That was a close call, I have to say. If it were not for the tester, who was so nice and helpful, I would not have obtained my driving license and would have to spend another 15 days practicing driving and wait a whole morning for the test. I was in seventh heaven when I was told by the amiable tester that I passed. I was gratefull and sorta unbelieving at the moment. Anyway, every thing seemed to went as I expected, which I was really pleased about. And this roughly explains why I am in Kinmen now.
It was a scorcher in Kinmen. I couldn't help saying the word "hot" time and again throughout the day. Even in the shaded area or in the house, the temperature read 34 Celcius degree. What about the temperature outside? OMG! The heat ruffled my composure, and I felt like staying in a room with A/C on.
However, early morning and late evening is quite cool and comfy, for the sun hasn't got into full swing around the break of dawn and has went down the horizon at the end of day. So, I tended to get up early to enjoy this great moment. To tell the truth, I was awokened by the sun blaring in my eyes.
One morning(actually the day before yesterday), I rose with the bird. The sun has just risen, and the sky was bright. It was around 6.30 that I set out on a "photography journey" in the countryside. For some reasons, I was full of pep, maybe because of plenty of sleep I got.
At the outset, I stopped somewhere in my neighborhood. There were some free-range chickens raised by my neighbor. (Today, I was also awaken also by the crow of these rooster.) The chickens looked for bugs and seeds, and as I walked by, they were not a little bit scared, and instead, approached me slowly. It was I that became a little bit uneasy. Then, a dog(puppy) began to bark at me, which frightened me. I guess it was raised to guard the chickens. So, I didn't stop for long. I quickly took a picture of them and then continued my journey right away.
Later on, I walked along the country roads to a small village called Dongpu. There, my grandpa and my father plowed the farm and grew crops. My dad used to take me there and told me the days when he toiled with his father and brothers so as to earn money for the maintenance of the family. Life was hard back then. I really shouldn't take for granted how well I have it now. Also, having been scared by the ferocious dogs in Donpu, this walk became sorta unsettling as I was afraid they were still there. My heart fluttered with fear. They were there!!!!My dread of them made me stop on my way to my grandpa's farm, and took another way toward Dongxiao so that I wouldn't have to confront them.
Walking through Dongxiao, I came to Hoxiuto, where there was a beautiful lake named Ronhu. I walked around the lake, felt the sense of enjoyment as I took in the unspoilt sceney in front of me. I had a lof of good memory here; I walked, jogged, fished, and picnicked here. This time, I started to appreciate how beautiful it was. I took the photograph because the next time I will be here again would be in a year. I didn't really walk around the whole lake, but half of it and then I wen back.
Wednesday, August 11, 2010
英語宅急便(NTUAVC)
Researchers in the Philippines will soon use mobile phones to help farmers use just the right amount of fertilizer, maximizing their harvests, saving them money and protecting the environment.
It's a novel way to deliver important information to remote farmers who don't otherwise have access to expert advice.
For farmers looking to get the most out of their fields, fertilizer is an essential but expensive ingredient.
"Fertilizers represent about 20 percent of the input costs in rice production for farmers," says soil scientist Roland Buresh at the International Rice Research Institute. "So it's really quite important."
Getting it just right
Buresh has spent years researching optimal fertilizer conditions. Too little means lower yields and lower profits. Too much wastes money and causes pollution. But because every farmer's field is different, figuring out exactly how much to use is complicated.
VOA - S. Baragona
What farmers do with rice straw after harvest -- burn it or return it to the field -- affects how much fertilizer to use.
Buresh and his colleagues have come up with a set of key questions that will help farmers make that decision.
"The unique thing about some of these decision tools is really how simple they are," he says. "The questions we're asking are really readily answerable."
Dial 'M' for manure
And to make it even simpler, farmers will soon be able to answer those questions using their mobile phones.
When the program launches in the Philippines in a few weeks, a farmer can call a toll-free number and hear a recording in his or her language that will ask questions about the size of the field, how much rice it produced last season, sources of natural fertilizers such as rice straw or sediment from river flooding, and so on.
The farmer answers the questions using the keypad on their mobile phones. A computer does the calculations and sends a text message with the amount and type of fertilizer to apply.
International Rice Research InstituteFarmers apply fertilizer to an experimental rice field.
Making money, protecting the environment
Buresh says the impact on farmers' incomes could be substantial.
"Just a back-of-the-envelope calculation shows that in the Philippines, if we in a year can be reaching just five thousand farmers and their fields can be increasing the yield by half a ton per hectare, we could be looking at profitabilities for those farmers in the range of half a million dollars."
In addition to the financial benefits, it could also help farmers reduce fertilizer pollution.
"In the Philippines and all over Asia, fertilizer has been overused and misused because no one explains to them how much they need or how to use it," says Danielle Nierenberg, a senior researcher with the environmental research organization the Worldwatch Institute.
Nearly everyone has one
Nierenberg says the potential for the technology goes far beyond Asia. She's been traveling across sub-Saharan Africa for the last eight months, and everywhere she goes, from remote villages in Uganda to poor farmers in Niger, nearly everyone has a mobile phone.
"Because it's easy and cheap and every farmer can basically get their own phone or borrow someone's down the road, I think it's increasingly a way for them to gain access to things they didn't have before," she says.
In Zambia, for example, farmers without bank accounts can use their cell phones to buy seeds and fertilizers. They can also find out how much their crop is selling for in the city markets.
"They can decide whether they want to travel all the way from their village to the city," she adds, "because sometimes farmers get there and prices are too low." Their mobile phones could save them a trip.
So, while it may not be good for plowing a field or harvesting vegetables, the mobile phone is becoming one of a farmer's most valuable tools.
Language Notes
extension program 推廣計畫
maximize (v) 充分利用；最大限度地利用
maximize the harvests 讓產量最大化
novel (a) 創新的
get the most out of sth (v phr) 從 . . . 發揮最好的效用
用手機來幫助農事發展是現在菲律賓農業推廣計畫一項創新的 (novel) 嘗試。處於偏遠(remote)地方的農民沒有辦法得到專業的意見 (who don't have access to expert advice)，現在只要透過手機就可以取得協助。這項計畫協助農人使用正確的肥料量，讓農地的產量成最大化，不只是節省農事的肥料費用，也保護環境 (to help farmers use just the right amount of fertilizer, maximizing their harvests, saving them money and protecting the environment)。
optimal (a) 最佳的；最佳結果
yield (n) 產量；產出；利潤
figure out 計算出；想出
肥料 (fertilizer) 是農業經濟重要的一環。新聞中提到，肥料占了約百分之二十的成本 (20 percent of the input costs)。施肥過多，對農夫來講就是成本增加、獲利減少 (lower profits)，對環境則是造成肥料汙染 (fertilizer pollution)，施肥過少則產量減少 (lower yields)。最佳的肥料使用狀態(optimal fertilizer conditions) 就是讓肥料成本跟田地產量最佳化，而且減少對環境的影響。而由於每個田地的情況都不一樣，計算出 (figure out)最好的肥料使用量就顯得複雜。
manure (n) (有機)肥料；糞肥；堆肥
toll-free number 免付費電話
sediment (n) 沉澱物；沉積物
肥料除了化學肥 (chemical fertilizer)，還有比較天然的有機堆肥 (manure)，而除了這兩種，新聞報導裡也提到，麥稈還有河流氾濫所帶來的堆積土都是天然的肥料來源 (sources of natural fertilizers such as rice straw or sediment from river flooding)。透過這項服務，農夫田地的大小，上一季的產量，各種肥料狀態等資訊，打免付費電話 (toll-free number)，用手機按鍵 (keypad) 輸入資料，經電腦計算後，結果就會用手機訊息回傳建議使用的肥料種類與使用量 (A computer does the calculations and sends a text message with the amount and type of fertilizer to apply)。
substantial (a) 大量的；價值巨大的
back-of-the-envelope calculation (n phr) 粗略的計算 = rough calculation
substance當名詞常用的意思是「物質；物品」，形容詞用是「可觀的；量大的」，同義字為 considerable。只需要初略的計算一下 (a back-of-the-envelope calculation，意味用隨便的紙條、信封的背面計算一下即可)，透過此服務增加產量、減少成本，對於農夫的收入會有相當可觀的影響 (the impact on farmers' incomes could be substantial)。
gain access to sth 獲得；取得使用/接觸……機會
plow (v) 犁田；耕地；翻土 =plough * plow 為美式拼法，plough為英式拼法
本來沒有辦法取得專業建議的農夫 (who don’t have access to expert advice)，現在都可以得到之前所沒有的協助了(gain access to things they didn’t have before)。報導最後說，雖然手機不能用來犁田或採收蔬果 (plowing a field or harvesting vegetables)，但現在卻成了農夫最有利的工具 (one of a farmer's most valuable tools)。
It's a novel way to deliver important information to remote farmers who don't otherwise have access to expert advice.
For farmers looking to get the most out of their fields, fertilizer is an essential but expensive ingredient.
"Fertilizers represent about 20 percent of the input costs in rice production for farmers," says soil scientist Roland Buresh at the International Rice Research Institute. "So it's really quite important."
Getting it just right
Buresh has spent years researching optimal fertilizer conditions. Too little means lower yields and lower profits. Too much wastes money and causes pollution. But because every farmer's field is different, figuring out exactly how much to use is complicated.
VOA - S. Baragona
What farmers do with rice straw after harvest -- burn it or return it to the field -- affects how much fertilizer to use.
Buresh and his colleagues have come up with a set of key questions that will help farmers make that decision.
"The unique thing about some of these decision tools is really how simple they are," he says. "The questions we're asking are really readily answerable."
Dial 'M' for manure
And to make it even simpler, farmers will soon be able to answer those questions using their mobile phones.
When the program launches in the Philippines in a few weeks, a farmer can call a toll-free number and hear a recording in his or her language that will ask questions about the size of the field, how much rice it produced last season, sources of natural fertilizers such as rice straw or sediment from river flooding, and so on.
The farmer answers the questions using the keypad on their mobile phones. A computer does the calculations and sends a text message with the amount and type of fertilizer to apply.
International Rice Research InstituteFarmers apply fertilizer to an experimental rice field.
Making money, protecting the environment
Buresh says the impact on farmers' incomes could be substantial.
"Just a back-of-the-envelope calculation shows that in the Philippines, if we in a year can be reaching just five thousand farmers and their fields can be increasing the yield by half a ton per hectare, we could be looking at profitabilities for those farmers in the range of half a million dollars."
In addition to the financial benefits, it could also help farmers reduce fertilizer pollution.
"In the Philippines and all over Asia, fertilizer has been overused and misused because no one explains to them how much they need or how to use it," says Danielle Nierenberg, a senior researcher with the environmental research organization the Worldwatch Institute.
Nearly everyone has one
Nierenberg says the potential for the technology goes far beyond Asia. She's been traveling across sub-Saharan Africa for the last eight months, and everywhere she goes, from remote villages in Uganda to poor farmers in Niger, nearly everyone has a mobile phone.
"Because it's easy and cheap and every farmer can basically get their own phone or borrow someone's down the road, I think it's increasingly a way for them to gain access to things they didn't have before," she says.
In Zambia, for example, farmers without bank accounts can use their cell phones to buy seeds and fertilizers. They can also find out how much their crop is selling for in the city markets.
"They can decide whether they want to travel all the way from their village to the city," she adds, "because sometimes farmers get there and prices are too low." Their mobile phones could save them a trip.
So, while it may not be good for plowing a field or harvesting vegetables, the mobile phone is becoming one of a farmer's most valuable tools.
Language Notes
extension program 推廣計畫
maximize (v) 充分利用；最大限度地利用
maximize the harvests 讓產量最大化
novel (a) 創新的
get the most out of sth (v phr) 從 . . . 發揮最好的效用
用手機來幫助農事發展是現在菲律賓農業推廣計畫一項創新的 (novel) 嘗試。處於偏遠(remote)地方的農民沒有辦法得到專業的意見 (who don't have access to expert advice)，現在只要透過手機就可以取得協助。這項計畫協助農人使用正確的肥料量，讓農地的產量成最大化，不只是節省農事的肥料費用，也保護環境 (to help farmers use just the right amount of fertilizer, maximizing their harvests, saving them money and protecting the environment)。
optimal (a) 最佳的；最佳結果
yield (n) 產量；產出；利潤
figure out 計算出；想出
肥料 (fertilizer) 是農業經濟重要的一環。新聞中提到，肥料占了約百分之二十的成本 (20 percent of the input costs)。施肥過多，對農夫來講就是成本增加、獲利減少 (lower profits)，對環境則是造成肥料汙染 (fertilizer pollution)，施肥過少則產量減少 (lower yields)。最佳的肥料使用狀態(optimal fertilizer conditions) 就是讓肥料成本跟田地產量最佳化，而且減少對環境的影響。而由於每個田地的情況都不一樣，計算出 (figure out)最好的肥料使用量就顯得複雜。
manure (n) (有機)肥料；糞肥；堆肥
toll-free number 免付費電話
sediment (n) 沉澱物；沉積物
肥料除了化學肥 (chemical fertilizer)，還有比較天然的有機堆肥 (manure)，而除了這兩種，新聞報導裡也提到，麥稈還有河流氾濫所帶來的堆積土都是天然的肥料來源 (sources of natural fertilizers such as rice straw or sediment from river flooding)。透過這項服務，農夫田地的大小，上一季的產量，各種肥料狀態等資訊，打免付費電話 (toll-free number)，用手機按鍵 (keypad) 輸入資料，經電腦計算後，結果就會用手機訊息回傳建議使用的肥料種類與使用量 (A computer does the calculations and sends a text message with the amount and type of fertilizer to apply)。
substantial (a) 大量的；價值巨大的
back-of-the-envelope calculation (n phr) 粗略的計算 = rough calculation
substance當名詞常用的意思是「物質；物品」，形容詞用是「可觀的；量大的」，同義字為 considerable。只需要初略的計算一下 (a back-of-the-envelope calculation，意味用隨便的紙條、信封的背面計算一下即可)，透過此服務增加產量、減少成本，對於農夫的收入會有相當可觀的影響 (the impact on farmers' incomes could be substantial)。
gain access to sth 獲得；取得使用/接觸……機會
plow (v) 犁田；耕地；翻土 =plough * plow 為美式拼法，plough為英式拼法
本來沒有辦法取得專業建議的農夫 (who don’t have access to expert advice)，現在都可以得到之前所沒有的協助了(gain access to things they didn’t have before)。報導最後說，雖然手機不能用來犁田或採收蔬果 (plowing a field or harvesting vegetables)，但現在卻成了農夫最有利的工具 (one of a farmer's most valuable tools)。
The Economist- Overused Words in Journalism
PR blacklist
Aug 10th 2010, 18:50 by R.L.G. NEW YORK
A BIT of synergy here: my colleagues and I at this blog decry overused words in journalism. As journalists, we are also on the receiving end of quite a few press releases (I'd conservatively estimate about seven quadrillion a second), and they are often very tired in their attempts to grab attention. So Kudos to Adam Sherk, a public-relations and strategy consultant, for putting together this list of the most overused words in PR. Extra Kudos for backing it up with actual data. The numbers below are the number of mentions in a single database of press releases, PRWeb.com. So yes, it seems everyone is a "leader," nearly everyone is the "best," at the "top" and of course, "unique". This isn't even Lake Wobegon, where all the children are above average; it's an even more mathematically improbable world where everyone is number one.
1
leader
161,000
2
leading
44,900
3
best
43,000
4
top
32,500
5
unique
30,400
6
great
28,600
7
solution
22,600
8
largest
21,900
9
innovative
21,800
10
innovator
21,400
Aug 10th 2010, 18:50 by R.L.G. NEW YORK
A BIT of synergy here: my colleagues and I at this blog decry overused words in journalism. As journalists, we are also on the receiving end of quite a few press releases (I'd conservatively estimate about seven quadrillion a second), and they are often very tired in their attempts to grab attention. So Kudos to Adam Sherk, a public-relations and strategy consultant, for putting together this list of the most overused words in PR. Extra Kudos for backing it up with actual data. The numbers below are the number of mentions in a single database of press releases, PRWeb.com. So yes, it seems everyone is a "leader," nearly everyone is the "best," at the "top" and of course, "unique". This isn't even Lake Wobegon, where all the children are above average; it's an even more mathematically improbable world where everyone is number one.
1
leader
161,000
2
leading
44,900
3
best
43,000
4
top
32,500
5
unique
30,400
6
great
28,600
7
solution
22,600
8
largest
21,900
9
innovative
21,800
10
innovator
21,400
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