Monday, August 30, 2010

The Beloit College Mindset List for the Class of 2014

The Beloit College Mindset List for the Class of 2014
(http://www.beloit.edu/mindset/2014.php)

Most students entering college for the first time this fall—the Class of 2014—were born in 1992.

For these students, Benny Hill, Sam Kinison, Sam Walton, Bert Parks and Tony Perkins have always been dead.

1. Few in the class know how to write in cursive.

2. Email is just too slow, and they seldom if ever use snail mail.

3. “Go West, Young College Grad” has always implied “and don’t stop until you get to Asia…and learn Chinese along the way.”

4. Al Gore has always been animated.

5. Los Angelenos have always been trying to get along.

6. Buffy has always been meeting her obligations to hunt down Lothos and the other blood-suckers at Hemery High.

7. “Caramel macchiato” and “venti half-caf vanilla latte” have always been street corner lingo.

8. With increasing numbers of ramps, Braille signs, and handicapped parking spaces, the world has always been trying harder to accommodate people with disabilities.

9. Had it remained operational, the villainous computer HAL could be their college classmate this fall, but they have a better chance of running into Miley Cyrus’s folks on Parents’ Weekend.

10. Entering college this fall in a country where a quarter of young people under 18 have at least one immigrant parent, they aren't afraid of immigration...unless it involves "real" aliens from another planet.

11. John McEnroe has never played professional tennis.

12. Clint Eastwood is better known as a sensitive director than as Dirty Harry.

13. Parents and teachers feared that Beavis and Butt-head might be the voice of a lost generation.

14. Doctor Kevorkian has never been licensed to practice medicine.

15. Colorful lapel ribbons have always been worn to indicate support for a cause.

16. Korean cars have always been a staple on American highways.

17. Trading Chocolate the Moose for Patti the Platypus helped build their Beanie Baby collection.

18. Fergie is a pop singer, not a princess.

19. They never twisted the coiled handset wire aimlessly around their wrists while chatting on the phone.

20. DNA fingerprinting and maps of the human genome have always existed.

21. Woody Allen, whose heart has wanted what it wanted, has always been with Soon-Yi Previn.

22. Cross-burning has always been deemed protected speech.

23. Leasing has always allowed the folks to upgrade their tastes in cars.

24. “Cop Killer” by rapper Ice-T has never been available on a recording.

25. Leno and Letterman have always been trading insults on opposing networks.

26. Unless they found one in their grandparents’ closet, they have never seen a carousel of Kodachrome slides.

27. Computers have never lacked a CD-ROM disk drive.

28. They’ve never recognized that pointing to their wrists was a request for the time of day.

29. Reggie Jackson has always been enshrined in Cooperstown.

30. “Viewer Discretion” has always been an available warning on TV shows.

31. The first home computer they probably touched was an Apple II or Mac II; they are now in a museum.

32. Czechoslovakia has never existed.

33. Second-hand smoke has always been an official carcinogen.

34. “Assisted Living” has always been replacing nursing homes, while Hospice has always offered an alternative to the hospital.

35. Once they got through security, going to the airport has always resembled going to the mall.

36. Adhesive strips have always been available in varying skin tones.

37. Whatever their parents may have thought about the year they were born, Queen Elizabeth declared it an “Annus Horribilis.”

38. Bud Selig has always been the Commissioner of Major League Baseball.

39. Pizza jockeys from Domino’s have never killed themselves to get your pizza there in under 30 minutes.

40. There have always been HIV positive athletes in the Olympics.

41. American companies have always done business in Vietnam.

42. Potato has always ended in an “e” in New Jersey per vice presidential edict.

43. Russians and Americans have always been living together in space.

44. The dominance of television news by the three networks passed while they were still in their cribs.

45. They have always had a chance to do community service with local and federal programs to earn money for college.

46. Nirvana is on the classic oldies station.

47. Children have always been trying to divorce their parents.

48. Someone has always gotten married in space.

49. While they were babbling in strollers, there was already a female Poet Laureate of the United States.

50. Toothpaste tubes have always stood up on their caps.

51. Food has always been irradiated.

52. There have always been women priests in the Anglican Church.

53. J.R. Ewing has always been dead and gone. Hasn’t he?

54. The historic bridge at Mostar in Bosnia has always been a copy.

55. Rock bands have always played at presidential inaugural parties.

56. They may have assumed that parents’ complaints about Black Monday had to do with punk rockers from L.A., not Wall Street.

57. A purple dinosaur has always supplanted Barney Google and Barney Fife.

58. Beethoven has always been a good name for a dog.

59. By the time their folks might have noticed Coca Cola’s new Tab Clear, it was gone.

60. Walmart has never sold handguns over the counter in the lower 48.

61. Presidential appointees have always been required to be more precise about paying their nannies’ withholding tax, or else.

62. Having hundreds of cable channels but nothing to watch has always been routine.

63. Their parents’ favorite TV sitcoms have always been showing up as movies.

64. The U.S, Canada, and Mexico have always agreed to trade freely.

65. They first met Michelangelo when he was just a computer virus.

66. Galileo is forgiven and welcome back into the Roman Catholic Church.

67. Ruth Bader Ginsburg has always sat on the Supreme Court.

68. They have never worried about a Russian missile strike on the U.S.

69. It seems the Post Office has always been going broke.

70. The artist formerly known as Snoop Doggy Dogg has always been rapping.

71. The nation has never approved of the job Congress is doing.

72. One way or another, “It’s the economy, stupid” and always has been.

73. Silicone-gel breast implants have always been regulated.

74. They've always been able to blast off with the Sci-Fi (SYFY) Channel.

75. Honda has always been a major competitor on Memorial Day at Indianapolis.

All Good Now (Cow Belle)

Spoiled rich sisters, Taylor and Courtney Callum, have had it made. Their father owns a successful dairy that allows them to live comfortably. They can have anything they want: the latest designer clothes, cool cars, and an endless supply of money to spend. One day, the sisters end up ruining their house kitchen and their father has had enough. He sends the two to work a summer job at his dairy hoping it'll teach them responsibility and the value of a dollar. However, problems emerge when the dairy goes broke and it's up to the girls to decide: give up their selfish ways and save the dairy? or sit back and watch the company fall to pieces?




I believe you can shine
If you have to grab the stars
Right out of the sky
Don't look back
Close your eyes
Sometimes you have to see it from your heart to get it right
Sooner or later
When the dust has cleared
The sun comes out you are still here
Look at what you've found
Figure it out
It's simple when you think about it
When you are inside
Let it out
Everything you wanna be is coming around
It's all good now
It all works out
You'll see it all
Comes down
To taking chances
Living life
Just in time to get it right
Sooner or later when the dust has cleared
The sun comes out you are still here
Look at what you've found
It's all good now

Sunday, August 29, 2010

Oil!!

Today, I watched a video on Ted.com- The Political Chemistry of Oil, which did give me some insight into the gas/oil industires and their impact on our life.
Apparently, our everyday life is closely linked to not just gasoline but those petrol byproducts. They help to facilitate our life, yet the convenience comes at a cost to the consumers. With the effect of global warming being more pronounced, we definitely need to take measures to cut back further on the use of oil so that less CO2 will be released to the atmosphere. However, what can we do? I wholeheartedly agree that we are more reactive than proactive. The Gulf oil spill got us thinking about its consequence and what to do in the future- that is, we began to respond to it only when it wreaked havoc on our environment.
We worry about oil price hike, oil spill that caused damage to sea life, and etc. However, we never get around to address the root cause of the problem. Maybe the problem is too intertwinely complicated, but we should at least try harder. We should have our voice heard, and together, we can make a change.
Our governments did little for and talke a lot about creating a greener environment. They are talkers, not doers. As said in the video, governments provide susidies to oil companies, which already made great profits. They should have been spent in other fields, say, alternative energy research.

Lisa Margonelli: The political chemistry of oil | Video on TED.com

In the Gulf oil spill's aftermath, Lisa Margonelli says drilling moratoriums and executive ousters make for good theater, but distract from the issue at its heart: our unrestrained oil consumption. She shares her bold plan to wean America off of oil -- by confronting consumers with its real cost.
Lisa Margonelli: The political chemistry of oil | Video on TED.com

Jeremy Rifkin on "the empathic civilization" | Video on TED.com

Jeremy Rifkin on "the empathic civilization" | Video on TED.com

Video: Gary Shteyngart on dachshunds, Lenin and reading Twain in Russia | Need to Know | PBS

Video: Gary Shteyngart on dachshunds, Lenin and reading Twain in Russia | Need to Know | PBS

Fructose fuels cancer cell growth?

Fructose fuels cancer cell growth?

fructose
sucrose
glucose
maltose(malt sugar)

snopes.com: Sam Bish Prayer Request

snopes.com: Sam Bish Prayer Request

Tuesday, August 24, 2010

Travel Advice: Safety razor or Disposable razor

"I've seen a lot of confusion out there on what types of razors are OK to take with you in your carry-on baggage. This post is just a quick and basic attempt to clear up any confusion. Let me just start by saying that electric razors are OK, but straight razors are a no-go."....by TSA

http://economist.com/blogs/gulliver/2010/08/airplane_razors&fsrc=nlw%7Cgul%7C08-24-2010%7Cgulliver

snopes.com: Dustbuster Mistaken for Fuzzbuster

snopes.com: Dustbuster Mistaken for Fuzzbuster

http://economist.com/blogs/gulliver/2010/08/san_francisco_hijacking_threat&fsrc=nlw%7Cgul%7C08-24-2010%7Cgulliver

http://economist.com/blogs/gulliver/2010/08/san_francisco_hijacking_threat&fsrc=nlw%7Cgul%7C08-24-2010%7Cgulliver

http://economist.com/blogs/gulliver/2010/08/new_yorks_bedbug_infestation&fsrc=nlw%7Cgul%7C08-24-2010%7Cgulliver

http://economist.com/blogs/gulliver/2010/08/new_yorks_bedbug_infestation&fsrc=nlw%7Cgul%7C08-24-2010%7Cgulliver

Do-gooders get voted off island first: People don't really like unselfish colleagues, psychologists find

Do-gooders get voted off island first: People don't really like unselfish colleagues, psychologists find
ScienceDaily (2010-08-23) -- Psychologists have found that unselfish workers who are the first to throw their hat in the ring are also among those that coworkers most want to, in effect, vote off the island. ... > read full article

This Love- Maroon 5




"This Love"

I was so high I did not recognize
The fire burning in her eyes
The chaos that controlled my mind
Whispered goodbye and she got on a plane
Never to return again
But always in my heart

This love has taken its toll on me
She said Goodbye too many times before
And her heart is breaking in front of me
I have no choice cause I won't say goodbye anymore

I tried my best to feed her appetite
Keep her coming every night
So hard to keep her satisfied
Kept playing love like it was just a game
Pretending to feel the same
Then turn around and leave again

This love has taken its toll on me
She said Goodbye too many times before
And her heart is breaking in front of me
I have no choice cause I won't say goodbye anymore

I'll fix these broken things
Repair your broken wings
And make sure everything's alright
My pressure on your hips
Sinking my fingertips
Into every inch of you
Cause I know that's what you want me to do

This love has taken its toll on me
She said Goodbye too many times before
And her heart is breaking in front of me
I have no choice cause I won't say goodbye anymore

This love has taken its toll on me
She said Goodbye too many times before
And my heart is breaking in front of me
She said Goodbye too many times before

This love has taken its toll on me
She said Goodbye too many times before
And her heart is breaking in front of me
I have no choice cause I won't say goodbye anymore...

Phrasal verb (Phrasalverbdemon.com)

It's a verb + a particle (preposition or adverb) that changes the meaning to make a new verb.


Monday, August 23, 2010

E-mail obsessive disorder, or what I learned about myself from rats | Need to Know | PBS

E-mail obsessive disorder, or what I learned about myself from rats Need to Know PBS

10+ Hours of Hostage Drama in Manila

At dinnner, I was watching TV news, and then suddenly, there was a breaking news that there was a hostage standoff in Manila, Philippine. A group of tourists from Hong Kong, 25 in number, were held hostage by a former police officer with M 16 rifle. The incident started when this gunman, who was dimissed for misconduct unbecoming a police officer, seized the busload of Hong Kong tourists to demand his reinstatement in the force.



In the beginning, nine hostages and the driver had been released. Then, there was an exchange of fire, and the other 15 hostages on board were said to be killed.



Up until earlier tonight, the hostage-taker was dead after a shot in the head, and some hostages then walked off the bus alive, some being whisked to the hospital and sadly some confirmed dead. I was a bit skeptical of the effeticeness of the police, for the hijacking of the bus lasted more than ten hours. Still, I saw a police assault team charge the bus, breaking the windows with an ax. Yet, this didn't seem to help. Maybe it was some kind of strategy. But all I know is that they moved a little bit forward and then retreated immediately.



It could have been dealt with better. (From a net friend :This situation was handled poorly, by a poorly trained police force who were too busy cowering to even think.)



PS:Condolences to the families of the victims



_________________________________________________________________



Strange enough to say, and maybe also a little creepy, last night, I just watched a movie about hostage, but it's not hijacking of a bus; rather it is that of a New York City train. Also coincidentally, both hostage dramas happened in a capital, one in Manila and the other NYC.

The movie is "The taking of Pelham 123"(official site:http://www.wisegeek.com/what-does-a-tv-news-anchor-do.htm).Armed men hijack a New York City subway train, holding the passengers hostage in return for a ransom, and turning an ordinary day's work for dispatcher Walter Garber into a face-off with the mastermind behind the crime.


Maybe I am one of the guy with superpower in "Hero," like Issac Mendez, who can depict the events of the future. The other day, arriving at the airport in Kinmen, my sister and I decided to take a taxi home as we don't have a direct bus from there. While awaiting the taxi we just called, my sister asked me what the taxi plate number is, and having no idea, I said,"568"(if I still remebered). It was about then that a taxi running by with a plate number 568. Even though that was not our taxi, but it was nontheless quite unbelievable to me and my sister as well. Am I a seer?

"Great power comes with great responsibility." I hope I don't have that power, or my work is gonna be thick and heavy.

Sunday, August 22, 2010

Is Bloomberg the Only Sane Politician Who Gets the Mosque?

Is Bloomberg the Only Sane Politician Who Gets the Mosque?

Ultimate goal



Short-term goal, long-term goal... What about the ultimate goal? Today, the pastor's lecture got me thinking what I really want to achieve in my lifetime.

I should create a bucket list for myself, and then cross off each item on my list. Actually, I did make a list of things to do for each semesters, yet they were only for some short-term goals. I now feel the urge to find my ultimate goal of my earthly life. Unfortunately, I couldn't figure it out by now. So, we'll have to see about it later.

Now, I'd rather focus on what's at hand. That would be the goals of attending education abroad program in UCD. The first, for sure, is to get a good command of English, being able to speak fluently or more like a native; second, I attempt to master French while learning well Spanish and Japanese, which is quite ambitious. Then, as a linguistic major, I want to broaden my knowledge of linguistics, which can be helpful in many fields, say, teaching English. .... Also, there are things such as getting to know American culture, embracing different views, befriending people from different culture, and many many more.

Am I waiting with baited breath for my flight to the US? Yes and NO. I have a mixed feeling about my solo trip. I am a little bit apprehensive about this trip because I am going to travel alone. Meanwhile, I am sorta over the moon because it has been my dream to stay in a English-speaking country for a couple of months, and now it is like dream come true.


chalking this update on 8/23/2010(The 823 artillery battle?)

Saturday, August 21, 2010

Roxanne



I happened to see a man with a strange long pointed nose on HBO this afternoon, and the scene somehow drew my attention to it. Therefore, I sat in front of TV and watched this movie, which I later knew is Roxanne.

The following is its plot summary from wiki:


In the film, Martin plays C.D. Bales, the fire chief in a small American town in the Pacific Northwest. C.D. is witty, acrobatic and skilled at many things, but he has a very large nose about which he is violently sensitive. He loves Roxanne Kowalski (Hannah), a beautiful astronomer, but she is infatuated with Chris (Rick Rossovich), a handsome but dim fireman. As in the play, Bales is touchy about his perceived ugliness (which he cannot have surgically altered because of a dangerous allergy to anesthetics) and speaks to the object of adoration the only way he can: he writes expressions of love in letter form and allows Chris to present them to Roxanne as if they were his own.
Roxanne receives a letter from Chris telling her that he has both left town and left her for another woman. C.D.'s friend and god-sister Dixie reveals that the letters Roxanne thought were written by Chris were actually written for her by C.D. When C.D. arrives at her home in response to a call from her, she confronts him about the letters. C.D. and Roxanne then end up in an argument, she claiming that he was deceiving her and leading her on, while C.D. says that she wanted the perfect man who was both emotionally and physically beautiful.
In the end, C.D. and Roxanne forgive one another and Roxanne confesses her love for C.D. and his characteristic nose. She says that flat-nosed people are too boring and bland, and that his nose gives him character.
Other stories in the movie include C.D. dealing with the incompetence of his volunteer firemen (whom Chris was brought in to help train), the appearance of a new comet which Roxanne came to observe, and a cafe owner (Shelley Duvall) who is a friend to both C.D. and Roxanne

Friday, August 20, 2010

Sleazy Songs of Summer by L. Brent Bozell on Creators.com - A Syndicate Of Talent

Sleazy Songs of Summer by L. Brent Bozell on Creators.com - A Syndicate Of Talent

Michelle's Travels Will Trigger Backlash by Dick Morris on Creators.com - A Syndicate Of Talent

Michelle's Travels Will Trigger Backlash by Dick Morris on Creators.com - A Syndicate Of Talent

Ground Zero Mosque: The Real Issue by Dick Morris on Creators.com - A Syndicate Of Talent

Ground Zero Mosque: The Real Issue by Dick Morris on Creators.com - A Syndicate Of Talent

Put Down That Axe! by Lenore Skenazy on Creators.com - A Syndicate Of Talent

Put Down That Axe! by Lenore Skenazy on Creators.com - A Syndicate Of Talent

8/20 A Day in Downtown

"Downtown" is by definition the central area or commercial centre of a town or city.(wordweb) So, I might as well call Jincheng Kinmen's downtown since it is the main business district in Kinmen(Ouemoy).





An hour before noon, I arrived at Kinmen County Government building in Jincheng, and wanted to have my passports stamped so that I could go through the immigration counter successfully. As I've expected, it was done within minutes.





Then, I'll just have pictures do the talking.

























Thursday, August 19, 2010

Starbuck's marketing technique? Insidious?

http://www.bbc.co.uk/news/magazine-11023624

Starbucks-speak
Flat white: white coffee
Frappucino: iced coffee
Caramel Macchiato: coffee with steamed milk, vanilla and caramel topping

Starbuck has imposed their buzzwords heavy-handedly........As mentioned in the article, the purpose of the using language in this way is to burrow into the consumer's subconsciousness with one's own concepts and values.

This reminded me of Google, which entered the dictionary after tapping into the popular consciousness.

Slow internet connection


I should be grateful for the internet that I could access, but I still have to complain about the internet speed, which is slow, insofar as a movie, whose length is around 120 minutes, can take ages to finish. I was watching Alice in Wonderland this afternoon. Up until a few minutes ago, I still had to wait for it to buffer and couldn't play it all the way through. The movie was okay, of which the storyline I already know. But the time spent on it seemed forever and ever. Thus, I opted not to finish watching it tonight. I'll watch it tomorrow morning right from where I stopped it minutes ago. Hopefully there would be no buffering issue tomorrow.


Also today, when I felt like viewing a video on Youtube, I couldn't in spite of patiently wating for it to buffer. At some point, it will just cease to buffer, for some unkown reason.


Anyway, I can live without Youtube, but without internet, I .......... can barely breathe, which obviously is exaggerated.


8/19/2010


Wednesday, August 18, 2010

8.18

Tranquil night.... with something on my mind and no plan in my mind for this mundane night..... tired some minutes ago.... blank the next.... now racking my brain to put my thought into words....... never thought myself as a man of letters and in fact, it is the least of my concern..... the best thing I could hope for right now is merely to overcome my writer's block and to write what I think and know...
My mind is now adrift, or I am forcing myself to be lost in thought...

A ceramic mug of water, a lamp, and some snoring?

Hurt once... then.... hurt twice... and thrice.... and so many more.... At last..... numb... unconcerned.... or from the very begining..... it was just for fun.... it always has been so.......
It is time to be more self-aware.

________________________________________________________________

Bore: a person who talks when you wish him to listen..

I am not bored today... I wasn't bored the other day.......

As usual, my cell phone alrm clock went off at 8 o'clock, neither too early nor too late.....

However, what followed is totally another story. I wasn't otaku or slacker. I went out!!!!!!!

What a feat!!

Anyway.... chitchat... lunch... whateverr-it-is fun time.... card game.... movie..... basketball 3-on-3..... They made my day...lol

Sunday, August 15, 2010

Early Morning Walk




I came back to my hometown, Kinmen, last Thurseday with my sister. I should have gone home much earlier, yet I had a tutoring job that didn't end until August and still, I had already decided to pass the driving test in Taipei. By the end of July, I found someone to take over my job, and much to my delight, I passed the road test and got my driving licence. That was a close call, I have to say. If it were not for the tester, who was so nice and helpful, I would not have obtained my driving license and would have to spend another 15 days practicing driving and wait a whole morning for the test. I was in seventh heaven when I was told by the amiable tester that I passed. I was gratefull and sorta unbelieving at the moment. Anyway, every thing seemed to went as I expected, which I was really pleased about. And this roughly explains why I am in Kinmen now.
It was a scorcher in Kinmen. I couldn't help saying the word "hot" time and again throughout the day. Even in the shaded area or in the house, the temperature read 34 Celcius degree. What about the temperature outside? OMG! The heat ruffled my composure, and I felt like staying in a room with A/C on.
However, early morning and late evening is quite cool and comfy, for the sun hasn't got into full swing around the break of dawn and has went down the horizon at the end of day. So, I tended to get up early to enjoy this great moment. To tell the truth, I was awokened by the sun blaring in my eyes.
One morning(actually the day before yesterday), I rose with the bird. The sun has just risen, and the sky was bright. It was around 6.30 that I set out on a "photography journey" in the countryside. For some reasons, I was full of pep, maybe because of plenty of sleep I got.
At the outset, I stopped somewhere in my neighborhood. There were some free-range chickens raised by my neighbor. (Today, I was also awaken also by the crow of these rooster.) The chickens looked for bugs and seeds, and as I walked by, they were not a little bit scared, and instead, approached me slowly. It was I that became a little bit uneasy. Then, a dog(puppy) began to bark at me, which frightened me. I guess it was raised to guard the chickens. So, I didn't stop for long. I quickly took a picture of them and then continued my journey right away.

Later on, I walked along the country roads to a small village called Dongpu. There, my grandpa and my father plowed the farm and grew crops. My dad used to take me there and told me the days when he toiled with his father and brothers so as to earn money for the maintenance of the family. Life was hard back then. I really shouldn't take for granted how well I have it now. Also, having been scared by the ferocious dogs in Donpu, this walk became sorta unsettling as I was afraid they were still there. My heart fluttered with fear. They were there!!!!

My dread of them made me stop on my way to my grandpa's farm, and took another way toward Dongxiao so that I wouldn't have to confront them.





Walking through Dongxiao, I came to Hoxiuto, where there was a beautiful lake named Ronhu. I walked around the lake, felt the sense of enjoyment as I took in the unspoilt sceney in front of me. I had a lof of good memory here; I walked, jogged, fished, and picnicked here. This time, I started to appreciate how beautiful it was. I took the photograph because the next time I will be here again would be in a year. I didn't really walk around the whole lake, but half of it and then I wen back.





















Wednesday, August 11, 2010

英語宅急便(NTUAVC)

Researchers in the Philippines will soon use mobile phones to help farmers use just the right amount of fertilizer, maximizing their harvests, saving them money and protecting the environment.
It's a novel way to deliver important information to remote farmers who don't otherwise have access to expert advice.
For farmers looking to get the most out of their fields, fertilizer is an essential but expensive ingredient.
"Fertilizers represent about 20 percent of the input costs in rice production for farmers," says soil scientist Roland Buresh at the International Rice Research Institute. "So it's really quite important."

Getting it just right
Buresh has spent years researching optimal fertilizer conditions. Too little means lower yields and lower profits. Too much wastes money and causes pollution. But because every farmer's field is different, figuring out exactly how much to use is complicated.
VOA - S. Baragona
What farmers do with rice straw after harvest -- burn it or return it to the field -- affects how much fertilizer to use.
Buresh and his colleagues have come up with a set of key questions that will help farmers make that decision.
"The unique thing about some of these decision tools is really how simple they are," he says. "The questions we're asking are really readily answerable."

Dial 'M' for manure
And to make it even simpler, farmers will soon be able to answer those questions using their mobile phones.
When the program launches in the Philippines in a few weeks, a farmer can call a toll-free number and hear a recording in his or her language that will ask questions about the size of the field, how much rice it produced last season, sources of natural fertilizers such as rice straw or sediment from river flooding, and so on.
The farmer answers the questions using the keypad on their mobile phones. A computer does the calculations and sends a text message with the amount and type of fertilizer to apply.
International Rice Research InstituteFarmers apply fertilizer to an experimental rice field.

Making money, protecting the environment
Buresh says the impact on farmers' incomes could be substantial.
"Just a back-of-the-envelope calculation shows that in the Philippines, if we in a year can be reaching just five thousand farmers and their fields can be increasing the yield by half a ton per hectare, we could be looking at profitabilities for those farmers in the range of half a million dollars."
In addition to the financial benefits, it could also help farmers reduce fertilizer pollution.
"In the Philippines and all over Asia, fertilizer has been overused and misused because no one explains to them how much they need or how to use it," says Danielle Nierenberg, a senior researcher with the environmental research organization the Worldwatch Institute.

Nearly everyone has one
Nierenberg says the potential for the technology goes far beyond Asia. She's been traveling across sub-Saharan Africa for the last eight months, and everywhere she goes, from remote villages in Uganda to poor farmers in Niger, nearly everyone has a mobile phone.
"Because it's easy and cheap and every farmer can basically get their own phone or borrow someone's down the road, I think it's increasingly a way for them to gain access to things they didn't have before," she says.
In Zambia, for example, farmers without bank accounts can use their cell phones to buy seeds and fertilizers. They can also find out how much their crop is selling for in the city markets.
"They can decide whether they want to travel all the way from their village to the city," she adds, "because sometimes farmers get there and prices are too low." Their mobile phones could save them a trip.
So, while it may not be good for plowing a field or harvesting vegetables, the mobile phone is becoming one of a farmer's most valuable tools.
Language Notes
extension program 推廣計畫
maximize (v) 充分利用;最大限度地利用
maximize the harvests 讓產量最大化
novel (a) 創新的
get the most out of sth (v phr) 從 . . . 發揮最好的效用
用手機來幫助農事發展是現在菲律賓農業推廣計畫一項創新的 (novel) 嘗試。處於偏遠(remote)地方的農民沒有辦法得到專業的意見 (who don't have access to expert advice),現在只要透過手機就可以取得協助。這項計畫協助農人使用正確的肥料量,讓農地的產量成最大化,不只是節省農事的肥料費用,也保護環境 (to help farmers use just the right amount of fertilizer, maximizing their harvests, saving them money and protecting the environment)。
optimal (a) 最佳的;最佳結果
yield (n) 產量;產出;利潤
figure out 計算出;想出
肥料 (fertilizer) 是農業經濟重要的一環。新聞中提到,肥料占了約百分之二十的成本 (20 percent of the input costs)。施肥過多,對農夫來講就是成本增加、獲利減少 (lower profits),對環境則是造成肥料汙染 (fertilizer pollution),施肥過少則產量減少 (lower yields)。最佳的肥料使用狀態(optimal fertilizer conditions) 就是讓肥料成本跟田地產量最佳化,而且減少對環境的影響。而由於每個田地的情況都不一樣,計算出 (figure out)最好的肥料使用量就顯得複雜。
manure (n) (有機)肥料;糞肥;堆肥
toll-free number 免付費電話
sediment (n) 沉澱物;沉積物
肥料除了化學肥 (chemical fertilizer),還有比較天然的有機堆肥 (manure),而除了這兩種,新聞報導裡也提到,麥稈還有河流氾濫所帶來的堆積土都是天然的肥料來源 (sources of natural fertilizers such as rice straw or sediment from river flooding)。透過這項服務,農夫田地的大小,上一季的產量,各種肥料狀態等資訊,打免付費電話 (toll-free number),用手機按鍵 (keypad) 輸入資料,經電腦計算後,結果就會用手機訊息回傳建議使用的肥料種類與使用量 (A computer does the calculations and sends a text message with the amount and type of fertilizer to apply)。
substantial (a) 大量的;價值巨大的
back-of-the-envelope calculation (n phr) 粗略的計算 = rough calculation
substance當名詞常用的意思是「物質;物品」,形容詞用是「可觀的;量大的」,同義字為 considerable。只需要初略的計算一下 (a back-of-the-envelope calculation,意味用隨便的紙條、信封的背面計算一下即可),透過此服務增加產量、減少成本,對於農夫的收入會有相當可觀的影響 (the impact on farmers' incomes could be substantial)。
gain access to sth 獲得;取得使用/接觸……機會
plow (v) 犁田;耕地;翻土 =plough * plow 為美式拼法,plough為英式拼法
本來沒有辦法取得專業建議的農夫 (who don’t have access to expert advice),現在都可以得到之前所沒有的協助了(gain access to things they didn’t have before)。報導最後說,雖然手機不能用來犁田或採收蔬果 (plowing a field or harvesting vegetables),但現在卻成了農夫最有利的工具 (one of a farmer's most valuable tools)。

The Economist- Overused Words in Journalism

PR blacklist
Aug 10th 2010, 18:50 by R.L.G. NEW YORK
A BIT of synergy here: my colleagues and I at this blog decry overused words in journalism. As journalists, we are also on the receiving end of quite a few press releases (I'd conservatively estimate about seven quadrillion a second), and they are often very tired in their attempts to grab attention. So Kudos to Adam Sherk, a public-relations and strategy consultant, for putting together this list of the most overused words in PR. Extra Kudos for backing it up with actual data. The numbers below are the number of mentions in a single database of press releases, PRWeb.com. So yes, it seems everyone is a "leader," nearly everyone is the "best," at the "top" and of course, "unique". This isn't even Lake Wobegon, where all the children are above average; it's an even more mathematically improbable world where everyone is number one.
1
leader
161,000
2
leading
44,900
3
best
43,000
4
top
32,500
5
unique
30,400
6
great
28,600
7
solution
22,600
8
largest
21,900
9
innovative
21,800
10
innovator
21,400